The TrendSight Group

Helping Companies Get Smart About Women

Marketing to Women -- The Perfect Answer^TM for building sales, share and profit

Women are the CPOs (Chief Purchasing Officers) at home and in the workplace.  They control more than 80% of all consumer purchases and represent more than half of corporate buyers.  Are you doing everything possible to make sure that your brand is her choice?  Marti Barletta and The TrendSight Group help companies pull ahead of the competition by getting smart about Marketing to Women.

The GenderTrends^TM Difference

It's no secret that men and women have different communication and decision making styles as well as different priorities and preferences.  The TrendSight Group bases their strategic insights on leveraging these differences.  Our research methodology and proprietary marketing models are based on science, not stereotypes.  We combine gender expertise and multi-industry experience to help companies build sales and share and improve recruiting and retention effectiveness with women. 

The TrendSight Advantage

Ideas are a dime a dozen.  What's hard to know is which ideas are strategically sound and will give you the greatest return on investment.  Marti Barletta and the TrendSight team partner with you at the strategy and concept level to solve your core business challenges.  To learn more about our Marketing to Women think tank and the customized consulting and speaking solutions that will work for you contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   or 847-784-9038. 

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